How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 21.06.2025 08:40
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Perception
Job openings rise in middle of trade wars, but businesses are slower to hire - MarketWatch
Processes
People
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
PS5 has a huge price advantage over Xbox and Switch 2 right now - Eurogamer
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Price
Why won't Canada build their own fighter jet?
Place
Good marketing is doing this well.
Product
The ‘inexcusable’ mistake Knicks made again and again in season-ending loss - New York Post